Vespasian – Roman Emperor: 69-79 A.D. –
Bronze Dupondius 27mm (12.98 grams) Rome mint, 76 A.D.
Reference: RIC 578; C. 155; BN 752
IMP CAES VESP AVG P M T P COS VII, radiate head right.
FELICITAS PVBLICA, Felicitas standing left, holding caduceus and cornucopiae; in field, S – C.

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In ancient Roman culture, felicitas (from the Latin adjective felix, “fruitful, blessed, happy, lucky”) is a condition of divinely inspired productivity, blessedness, or happiness. Felicitas could encompass both a woman’s fertility, and a general’s luck or good fortune. The divine personification of Felicitas was cultivated as a goddess. Although felicitas may be translated as “good luck,” and the goddess Felicitas shares some characteristics and attributes with Fortuna, the two were distinguished in Roman religion. Fortuna was unpredictable and her effects could be negative, as the existence of an altar to Mala Fortuna (“Bad Luck”) acknowledges. Felicitas, however, always had a positive significance. She appears with several epithets that focus on aspects of her divine power.

Felicitas had a temple in Rome as early as the mid-2nd century BC, and during the Republican era was honored at two official festivals of Roman state religion, on July 1 in conjunction with Juno and October 9 as Fausta Felicitas. Felicitas continued to play an important role in Imperial cult, and was frequently portrayed on coins as a symbol of the wealth and prosperity of the Roman Empire. Her primary attributes are the caduceus and cornucopia. The English word “felicity” derives from felicitas.

As virtue or quality

In its religious sense, felix means “blessed, under the protection or favour of the gods; happy.” That which is felix has achieved the pax divom, a state of harmony or peace with the divine world. The word derives from Indo-European *dhe(i)l, meaning “happy, fruitful, productive, full of nourishment.” Related Latin words include femina, “woman” (a person who provides nourishment or suckles); felo, “to suckle” in regard to an infant; filius, “son” (a person suckled); and probably fello, fellare, “to perform fellatio“, with an originally non-sexual meaning of “to suck”. The continued magical association of sexual potency, increase, and general good fortune in productivity is indicated by the inscription Hic habitat Felicitas (“Felicitas dwells here”) on an apotropaic relief of a phallus at a bakery in Pompeii.

In archaic Roman culture, felicitas was a quality expressing the close bonds between religion and agriculture. Felicitas was at issue when the suovetaurilia sacrifice conducted by Cato the Elder as censor in 184 BC was challenged as having been unproductive, perhaps for vitium, ritual error. In the following three years Rome had been plagued by a number of ill omens and prodigies (prodigia), such as severe storms, pestilence, and “showers of blood,” which had required a series of expiations (supplicationes). The speech Cato gave to justify himself is known as the Oratio de lustri sui felicitate, “Speech on the Felicitas of his Lustrum“, and survives only as a possible quotation by a later source. Cato says that a lustrum should be found to have produced felicitas “if the crops had filled up the storehouses, if the vintage had been abundant, if the olive oil had flowed deliberately from the groves”, regardless of whatever else might have occurred. The efficacy of a ritual might be thus expressed as its felicitas.

The ability to promote felicitas became proof of one’s excellence and divine favor. Felicitas was simultaneously a divine gift, a quality that resided within an individual, and a contagious capacity for generating productive conditions outside oneself: it was a form of “charismatic authority”. Cicero lists felicitas as one of the four virtues of the exemplary general, along with knowledge of military science (scientia rei militaris), virtus (both “valor” and “virtue”), and auctoritas, “authority.” Virtus was a regular complement to felicitas, which was not thought to attach to those who were unworthy. Cicero attributed felicitas particularly to Pompeius Magnus (“Pompey the Great”), and distinguished this felicitas even from the divine good luck enjoyed by successful generals such as Fabius Maximus, Marcellus, Scipio the Younger and Marius.

The sayings (sententiae) of Publilius Syrus are often attached to divine qualities, including Felicitas: “The people’s Felicitas is powerful when she is merciful” (potens misericors publica est Felicitas).

Epithets

Epithets of Felicitas include:

• Augusta, the goddess in her association with the emperor and Imperial cult.

• Fausta (“Favored, Fortunate”), a state divinity cultivated on October 9 in conjunction with Venus Victrix and the Genius Populi Romani (“Genius” of the Roman People, also known as the Genius Publicus).

• Publica, the “public” Felicitas; that is, the aspect of the divine force that was concerned with the res publica or commonwealth, or with the Roman People (Populus Romanus).

• Temporum, the Felicitas “of the times”, a title which emphasize the felicitas being experienced in current circumstances.

Vespasian – Roman Emperor: 69-79 A.D.

69-71 A.D. – Sole Reign (with Titus and Domitian as Caesars)
71-79 A.D. – Sole Reign (with Titus as Imperator and Domitian as Caesar)

| Husband of Domitilla the Elder | Father of Titus, Domitian and Domitilla the Younger | Father-in-law of Domitia | Grandfather of Julia Titi | Great-grandfather of Vespasian Junior |

Titus Flavius Vespasianus, known in English as Vespasian (November 17 9AD – June 23 79AD), was a Roman Emperor who reigned from 69 AD until his death in 79 AD. Vespasian was the founder of the short-lived Flavian dynasty, which ruled the Roman Empire between 69 AD and 96 AD He was succeeded by his sons Titus (79–81) and Domitian (81–96).

Vespasian descended from a family of equestrians which rose into the senatorial rank under the emperors of the Julio-Claudian dynasty. Although he attained the standard succession of public offices, holding the consulship in 51, Vespasian became more reputed as a successful military commander, partaking in the Roman invasion of Britain in 43, and subjugating the Judaea province during the Jewish rebellion of 66. While Vespasian was preparing to besiege the city of Jerusalem during the latter campaign, emperor Nero committed suicide, plunging the Roman Empire into a year of civil war known as the Year of the Four Emperors. After Galba and Otho perished in quick succession, Vitellius became emperor in mid 69. In response, the armies in Egypt and Judaea themselves declared Vespasian emperor on July 1. In his bid for imperial power, Vespasian joined forces with Gaius Licinius Mucianus, the governor of Syria, who led the Flavian forces against Vitellius, while Vespasian himself gained control over Egypt. On December 20, Vitellius was defeated, and the following day, Vespasian was declared emperor by the Roman Senate.

Little factual information survives about Vespasian’s government during the ten years he was emperor. His reign is best known for financial reforms following the demise of the Julio-Claudian dynasty, the successful campaign against Judaea, and several ambitious construction projects such as the Colosseum. Upon his death on June 23, 79, he was succeeded by his eldest son Titus.

 Family and early career

Vespasian was born in Falacrina, in the Sabine country near Reate. His father, Titus Flavius Sabinus, was an equestrian who worked as a customs official in the province of Asia and a money-lender on a small scale in Aventicum, where Vespasian lived for some time. His mother, Vespasia Polla, was the sister of a Senator.

After prompting from his mother, Vespasian followed his older brother, also called Titus Flavius Sabinus, into public life. He served in the army as a military tribune in Thrace in 36. The following year he was elected quaestor and served in Crete and Cyrene. He rose through the ranks of Roman public office, being elected aedile on his second attempt in 39 and praetor on his first attempt in 40, taking the opportunity to ingratiate himself with the Emperor Caligula.

In the meantime, he married Domitilla the Elder, the daughter of an equestrian from Ferentium. They had two sons, Titus Flavius Vespasianus (b. 41) and Titus Flavius Domitianus (b. 51), and a daughter, Domitilla (b. 39). Domitilla died before Vespasian became emperor. Thereafter his mistress, Caenis, was his wife in all but name until she died in 74.

Upon the accession of Claudius as emperor in 41, Vespasian was appointed legate of AugustaLegio II , stationed in Germania, thanks to the influence of the Imperial freedman Narcissus.

 Invasion of Britannia

In 43, Vespasian and the II Augusta participated in the Roman invasion of Britain, and he distinguished himself under the overall command of Aulus Plautius. After participating in crucial early battles on the rivers Medway and Thames, he was sent to reduce the south west, penetrating through the modern counties of Hampshire, Wiltshire, Dorset, Somerset, Devon and Cornwall with the probable objectives of securing the south coast ports and harbours along with the tin mines of Cornwall and the silver and lead mines of Somerset.

Vespasian marched from Noviomagus Reginorum (Chichester) to subdue the hostile Durotriges and Dumnonii tribes ^[1], captured twenty oppida (towns, or more probably hill forts, including Hod Hill and Maiden Castle in Dorset). He also invaded Vectis (the Isle of Wight), finally setting up a fortress and legionary headquarters at Isca Dumnoniorum (Exeter). These successes earned him triumphal regalia (ornamenta triumphalia) on his return to Rome.

 Continued political career

Vespasian was elected consul for the last two months of 51, after which he withdrew from public life. He came out of retirement in 63 when he was sent as governor to Africa Province. According to Tacitus (ii.97), his rule was “infamous and odious” but according to Suetonius (Vesp. 4), he was “upright and, highly honourable”. On one occasion he was pelted with turnips. Vespasian used his time in North Africa wisely. Usually governorships were seen by ex-consuls as opportunities to extort huge amounts of money to regain their wealth that they had spent on their previous political campaigns. Corruption was so rife, that it was almost expected that a governor would come back from these appointments with his pockets full. However, Vespasian used his time in North Africa making friends instead of money; something that would be far more valuable in the years to come. During his time in North Africa, he found himself in financial difficulties and was forced to mortgage his estates to his brother. To revive his fortunes he turned to the mule trade and gained the nickname mulio (mule-driver).

Returning from Africa, Vespasian toured Greece in Nero‘s retinue, but lost Imperial favour after paying insufficient attention (some sources suggest he fell asleep) during one of the Emperor’s recitals on the lyre, and found himself in the political wilderness.

 Great Jewish Revolt

However, in 66, Vespasian was appointed to conduct the war in Judea. A revolt there had killed the previous governor and routed Licinius Mucianus, the governor of Syria, when he tried to restore order. Two legions, with eight cavalry squadrons and 10 auxiliary cohorts, were therefore dispatched under the command of Vespasian to add to the one already there. His elder son, Titus, served on his staff. During this time he became the patron of Flavius Josephus, a Jewish resistance leader turned Roman agent who would go on to write his people’s history in Greek. In the end, thousands of Jews were killed and many towns destroyed by the Romans, who successfully re-established control over Judea. They took Jerusalem in 70. He is remembered by Jews as a fair and humane official, in contrast to the notorious Herod the Great.

Josephus wrote that after the Roman Legio X Fretensis accompanied by Vespasian destroyed Jericho on June 21, 68, he took a group of Jews who could not swim (possibly Essenes from Qumran), fettered them, and threw them into the Dead Sea to test its legendary buoyancy. Sure enough, the Jews shot back up after being thrown in from boats and floated calmly on top of the sea.

 Year of Four Emperors

After the death of Nero in 68, Rome saw a succession of short-lived emperors and a year of civil wars. Galba was murdered by Otho, who was defeated by Vitellius. Otho’s supporters, looking for another candidate to support, settled on Vespasian.

According to Suetonius, a prophecy ubiquitous in the Eastern provinces claimed that from Judaea would come the future rulers of the world. Vespasian eventually believed that this prophecy applied to him, and found a number of omens, oracles, and portents that reinforced this belief .

He also found encouragement in Mucianus, the governor of Syria; and, although Vespasian was a strict disciplinarian and reformer of abuses, Vespasian’s soldiers were thoroughly devoted to him. All eyes in the East were now upon him. Mucianus and the Syrian legions were eager to support him. While he was at Caesarea, he was proclaimed emperor (July 1, 69), first by the army in Egypt under Tiberius Julius Alexander, and then by his troops in Judaea (July 11 according to Suetonius, July 3 according to Tacitus).

Nevertheless, Vitellius, the occupant of the throne, had Rome’s best troops on his side — the veteran legions of Gaul and the Rhineland. But the feeling in Vespasian’s favour quickly gathered strength, and the armies of Moesia, Pannonia, and Illyricum soon declared for him, and made him the de facto master of half of the Roman world.

While Vespasian himself was in Egypt securing its grain supply, his troops entered Italy from the northeast under the leadership of M. Antonius Primus. They defeated Vitellius’s army (which had awaited him in Mevania) at Bedriacum (or Betriacum), sacked Cremona and advanced on Rome. They entered Rome after furious fighting. In the resulting confusion, the Capitol was destroyed by fire and Vespasian’s brother Sabinus was killed by a mob.

On receiving the tidings of his rival’s defeat and death at Alexandria, the new emperor at once forwarded supplies of urgently needed grain to Rome, along with an edict or a declaration of policy, in which he gave assurance of an entire reversal of the laws of Nero, especially those relating to treason. While in Egypt he visited the Temple of Serapis, where reportedly he experienced a vision. Later he was confronted by two labourers who were convinced that he possessed a divine power that could work miracles.

 Vespasian as emperor

 Aftermath of the civil war

Vespasian was declared emperor by the Senate while he was in Egypt in December of 69 (the Egyptians had declared him emperor in June of 69). In the short-term, administration of the empire was given to Mucianus who was aided by Vespasian’s son, Domitian. Mucianus started off Vespasian’s rule with tax reform that was to restore the empire’s finances. After Vespasian arrived in Rome in mid-70, Mucianus continued to press Vespasian to collect as many taxes as possible.

Vespasian and Mucianus renewed old taxes and instituted new ones, increased the tribute of the provinces, and kept a watchful eye upon the treasury officials. The Latin proverb “Pecunia non olet” (“Money does not smell”) may have been created when he had introduced a urine tax on public toilets. By his own example of simplicity of life — he caused something of a scandal when it was made known he took his own boots off — he initiated a marked improvement in the general tone of society in many respects.

In early 70, Vespasian was still in Egypt, the source of Rome’s grain supply, and had not yet left for Rome. According to Tacitus, his trip was delayed due to bad weather. Modern historians theorize that Vespasian had been and was continuing to consolidate support from the Egyptians before departing. Stories of a divine Vespasian healing people circulated in Egypt. During this period, protests erupted in Alexandria over his new tax policies and grain shipments were held up. Vespasian eventually restored order and grain shipments to Rome resumed.

In addition to the uprising in Egypt, unrest and civil war continued in the rest of the empire in 70. In Judea, rebellion had continued from 66. Vespasian’s son, Titus, finally subdued the rebellion with the capture of Jerusalem and destruction of the Jewish Temple in 70. According to Eusebius, Vespasian then ordered all descendants of the royal line of David to be hunted down, causing the Jews to be persecuted from province to province. Several modern historians have suggested that Vespasian, already having been told by Josephus that he was prophesied to become emperor whilst in Judaea, was probably reacting to other widely-known Messianic prophecies circulating at the time, to suppress any rival claimants arising from that dynasty.

In January of the same year, an uprising occurred in Gaul and Germany, known as the second Batavian Rebellion. This rebellion was headed by Gaius Julius Civilis and Julius Sabinus. Sabinus, claiming he was descended from Julius Caesar, declared himself emperor of Gaul. The rebellion defeated and absorbed two Roman legions before it was suppressed by Vespasian’s brother-in-law, Quintus Petillius Cerialis, by the end of 70.

 Arrival in Rome and gathering support

In mid-70, Vespasian first came to Rome. Vespasian immediately embarked on a series of efforts to stay in power and prevent future revolts. He offered gifts to many in the military and much of the public. Soldiers loyal to Vitellius were dismissed or punished. He also restructured the Senatorial and Equestrian orders, removing his enemies and adding his allies. Regional autonomy of Greek provinces was repealed. Additionally, he made significant attempts to control public perception of his rule.

 Propaganda campaign

Many modern historians note the increased amount of propaganda that appeared during Vespasian’s reign. Stories of a supernatural emperor who was destined to rule circulated in the empire. Nearly one-third of all coins minted in Rome under Vespasian celebrated military victory or peace. The word vindex was removed from coins so as not to remind the public of rebellious Vindex. Construction projects bore inscriptions praising Vespasian and condemning previous emperors. A temple of peace was constructed in the forum as well. Vespasian approved histories written under his reign, ensuring biases against him were removed.

Vespasian also gave financial rewards to ancient writers. The ancient historians who lived through the period such as Tacitus, Suetonius, Josephus and Pliny the Elder speak suspiciously well of Vespasian while condemning the emperors who came before him. Tacitus admits that his status was elevated by Vespasian, Josephus identifies Vespasian as a patron and savior, and Pliny dedicated his Natural Histories to Vespasian, Titus.

Those who spoke against Vespasian were punished. A number of stoic philosophers were accused of corrupting students with inappropriate teachings and were expelled from Rome. Helvidius Priscus, a pro-republic philosopher, was executed for his teachings.

 Construction and conspiracies

Between 71 and 79, much of Vespasian’s reign is a mystery. Historians report that Vespasian ordered the construction of several buildings in Rome. Additionally, he survived several conspiracies against him.

Vespasian helped rebuild Rome after the civil war. He added the temple of Peace and the temple to the Deified Claudius. In 75, he erected a colossal statue of Apollo, begun under Nero, and he dedicated a stage of the theater of Marcellus. He also began construction of the Colosseum.

Suetonius claims that Vespasian was met with “constant conspiracies” against him. Only one conspiracy is known specifically, though. In 78 or 79, Eprius Marcellus and Aulus Caecina Alienus attempted to kill Vespasian. Why these men turned against Vespasian is not known.

 Military pursuits and death

In 78, Agricola was sent to Britain, and both extended and consolidated the Roman dominion in that province, pushing his way into what is now Scotland. On June 23 of the following year, Vespasian was on his deathbed and expiring rapidly, he demanded that he be helped to stand as he believed “An emperor should die on his feet”. He died of an intestinal inflammation which led to excessive diarrhea. His purported great wit can be glimpsed from his last words; Væ, puto deus fio, “Damn. I am already becoming a god!”

 Views on Vespasian

Vespasian was known for his wit and his amiable manner alongside his commanding persona and military prowess. He could be liberal to impoverished Senators and equestrians and to cities and towns desolated by natural calamity. He was especially generous to men of letters and rhetors, several of whom he pensioned with salaries of as much as 1,000 gold pieces a year. Quintilian is said to have been the first public teacher who enjoyed this imperial favor. Pliny the Elder‘s work, the Natural History, was written during Vespasian’s reign, and dedicated to Vespasian’s son Titus.

Vespasian distrusted philosophers in general, viewing them as unmanly complainers who talked too much. It was the idle talk of philosophers, who liked to glorify the good times of the Republic, that provoked Vespasian into reviving the obsolete penal laws against this profession as a precautionary measure. Only one however, Helvidius Priscus, was put to death, and he had repeatedly affronted the Emperor by studied insults which Vespasian had initially tried to ignore, “I will not kill a dog that barks at me,” were his words on discovering Priscus’s public slander.

Vespasian was indeed noted for mildness when dealing with political opposition. According to Suetonius, he bore the frank language of his friends, the quips of pleaders, and the impudence of the philosophers with the greatest patience. Though Licinius Mucianus, a man of notorious unchastity, presumed upon his services to treat Vespasian with scant respect, he never had the heart to criticize him except privately and then only to the extent of adding to a complaint made to a common friend, the significant words: “I at least, am a man.” He was also noted for his benefactions to the people, much money was spent on public works and the restoration and beautification of Rome: a new forum, the Temple of Peace, the public baths and the great show piece, the Colosseum.

In the modern Italian language, the urinals are called “vespasiano”, probably in reference to a tax the emperor placed on urine collection (useful due to its ammoniac content; see Pay toilet).

 In later literature

• Marcus Didius Falco novels

• The Course of Honour, a novel by Lindsey Davis

• Edward Rutherfurd‘s historical fiction novel Sarum contains an account of one the protagonists’ (a Celtic chief) meeting Vespasian during his campaign through southern Britannia.

• Vespasian, as legate under Aulus Plautius, is a regular secondary character in Simon Scarrow‘s Eaglegle series.